TITLE: Email campaigns (various)
REQUIREMENT:
Campaign and ad-hoc email broadcasts for multiple clients.
A quick and cost-effective method of engaging with prospective and existing client customers.
B2B and B2C email communications for a variety of reasons: product launches, event promotions, general updates, time-specific offers, channel and affiliate support etc.
ACTIONS:
- Clean existing lists
- Source lists
- Design and test emails
- Ensure GDPR compliance
- Copywriting
- Schedule and broadcast
- Compile reports
RESULT:
- Multiple campaigns delivered
- Successes include event bookings, sales enquiries, increased website traffic
- Significant ROI
- Updated client data fed into CRM systems
TITLE: SEO/PPC/Analytics (various)
REQUIREMENT:
Drive targeted traffic to digital assets. Monitor activity and adjust actions accordingly. Careful eye on RIO.
Utilising the full mix of digital marketing activities to improve a range of touch points, including brand awareness, website/social media traffic, sales enquiries and orders.
ACTIONS:
- Best practice onsite SEO
- Proactive site submission
- Source/cost relevant ad providers
- Activity generation
- Ad copywriting
- Schedule and broadcast
- Compile reports
RESULT:
- Increased awareness across B2B and B2C clients
- Significant ROI
- Streamlined assets
- Revenue generation
TITLE: Kingsmill Industries catalogue
REQUIREMENT:
Product and technical catalogue.
A fully comprehensive catalogue was required to bring together all areas of an expanding business.
Kingsmill Industries was going through a period of rapid growth and needed sales and marketing material to reflect this. Core product and service offerings were being added to at an unprecedented rate. Many of these additions were truly innovative within the market.
The resulting 340 page A4 catalogue utilised multiple colour-coded sections and a consistent use of imagery to aid easy navigation by industry and purpose. Significant product management work was required to compile a commercially useful offering of complex technical solutions. Major product and application photography and illustration was necessary.
ACTIONS:
- Design
- Typesetting
- Photography
- Illustration
- Copywriting
- Product management
- Proofing
- Press-passing
- Production and delivery
RESULT:
- 340 pages A4
- 2,000 printed copies
- Perfect bound with spot UV to the outer cover
- Fully indexed PDF version for web download and loaded to USB drives
WEB
TITLE: ELP product website
REQUIREMENT:
Comprehensive product and technical catalogue.
A fully comprehensive catalogue was required to bring together all areas of an expanding business.
The business was going through a period of rapid growth and needed fully comprehensive literature in order to reflect their portfolio.
Multiple colour-coded sections and a consistent use of imagery aided easy navigation by industry and purpose. Significant product management work was required to compile a commercially useful offering of complex technical solutions.
Major product and application photography and illustration was necessary.
ACTIONS:
- Design
- Typesetting
- Photography
- Illustration
- Copywriting
- Product management
- Proofing
- Press-passing
- Production and delivery
RESULT:
- 340 pages A4
- 2,000 printed copies
- Perfect bound with spot UV to the outer cover
- Fully indexed PDF version for web download and loaded to USB drives
EVENTS
TITLE: Middle East Electricity, Dubai
REQUIREMENT:
Provide a substantial, high quality presence at industry-leading Middle East trade shows.
Prior to these events (2016, 2017 and 2018), the business and their peers had traditionally had a moderate presence at Middle East Electricity (MEE). The business wished to elevate the perception in their clients minds by having a much more professional offering.
Challenges included coordinating local company staff and contracted stand builders, logistics of shipping and storing product and marketing collateral, and smooth running of the stand during the exhibition.
ACTIONS:
- Stand design
- Work with local staff and stand builders prior to event
- Supervise stand build on site
- Produce multiple video sequences for use on stand
- Stand management
- Supervise break down
RESULT:
- Successful presentation of company, products and services
- Significant perception improvement across the industry
- Tangible ROI
TITLE: Remote “festival”
REQUIREMENT:
My client agreed to provide the evening entertainment for their clients remote conference.
Normally held in person, due to the covid pandemic the 2021 conference was conducted remotely. All client staff attended remotely via Microsoft Teams from their home locations.
My client proposed a festival style evening of branded entertainment. The subsequent ‘Corefest‘ event included a host, multiple acts and interactive sessions with end user staff.
ACTIONS:
- Source acts
- Source a broadcast studio location
- Negotiate costs
- Schedule performances
- Create branded content for use on LED studio back walls
- Produce branded support collateral
- Produce and despatch refreshment package to all attendees
- Manage the live event in person
- Provide full post-event recording
RESULT:
- Named host who doubled up to provide an interactive comedy psychic reading live with select end client staff members
- Acts: solo singer/guitarist, steel band, gospel choir, full electric party band
- Streamed live from bespoke, high-end central London studio facilities
- VERY positive end user response
- Delivered to exacting schedule and within budget
